Beware Of ‘Shrinkflation,’ Inflation’s Devious Cousin : Planet Money : NPR

General Mills’ reframing of its shrinkflation seems to be pretty typical of Corporate America. Companies often sell downsizing as a way to help the environment, offer consumers more choice, or improve the quality of their products. When a spokesperson for Charmin, for example, was confronted by reporters at WBUR about shrinking the size of their toilet sheet squares, she suggested it was the result of “innovations” that allow consumers to, basically, wipe their butts more efficiently.
— Read on www.npr.org/sections/money/2021/07/06/1012409112/beware-of-shrinkflation-inflations-devious-cousin

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